📣 Today is Rocket Camp’s 10th Anniversary! 📣Â
As we mark this milestone, we celebrate not just years on a calendar but a decade of hard work, perseverance, and entrepreneurial fortitude. We are so grateful for the dedication of our team, the support of our partners, and the trust of our clients.Â
To commemorate this remarkable occasion and reflect on this long and wonderful journey, we've compiled a list of our Top 10 Lessons from 10 Years in Business. Though not all are specific to advertising and marketing, every one of them has shaped us as an organization and guided our growth.Â
Lesson #10: Humility
It doesn’t matter how good you are at your role in an ad agency environment. It doesn’t matter how many years of experience you’ve garnered, how many teams you've led, clients you’ve worked with, or awards you’ve won. It doesn’t matter who you are: on Day 1 at [Your Own Agency], you will be unprepared to run a business.Â
The contributions you made to your former agency may have been vital, but your focus was blissfully narrow. Now you’ve got to worry about…well, everything. All. The. Things. Which draws focus away from whatever it is you are really good at, the reason you thought it was a good idea to run your own shop in the first place. Maybe you can hire some folks to do some of the things? Congratulations! You’ve just added project management, HR, benefits, and payroll to your list. Also, you’ll need to find the time to do the work that will support the salaries of those new employees and any services you've outsourced. Did you send those invoices, btw?Â
A willingness to evolve is really the most important component of running a business. Figuring things out takes a lot of time, a lot of effort, and a decent amount of winging it. You will inevitably get some things wrong. But if that willingness is also coupled with capability, moderate risk tolerance, healthy optimism, and—hopefully—a bit of luck? There can be no stopping you.Â
It’s Day 3,650 at Rocket Camp. And still, we’ve got more things to do.
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