We celebrated our 10th anniversary on July 10th! To help mark this milestone, we've compiled a list of our Top 10 Lessons from 10 Years in Business.
One way we help foster collaborative success with our clients is by building a process to periodically review our collective Course and Speed. Whether a short-term assignment or a years-long engagement, it’s important to have a forum—separate from a status meeting—for everyone to discuss our trajectory, results (or lack thereof), where things are going well, where we need to pivot, etc. It helps ensure that we are informing strategic decision-making throughout rather than just sprinting to complete whatever tasks everyone thought were correct at the beginning of a project.
This approach won’t necessarily work for all brands or clients, which is just fine by us. We didn’t build our business to serve every need for all types of organizations, just like we didn’t build it with the ultimate goal of selling it. These decisions have been the result of intentional and honest conversations we’ve had over the years about our own Course and Speed.
It can be easy to get lost in the slog of entrepreneurship while you’re busily pursuing a long list of SMART goals. If you’re not clear on what you’re even working toward, or haven’t been thoughtful about how to make your journey sustainable, you’ll look up one day to find that you’ve gone too far in the wrong direction, likely with the wrong team. You need ways of redirecting along the route to curb burnout, ensure everyone’s wellbeing, and keep from getting lost. You need ballast to help keep things steady.
We are relentless in our focus, we’d stake our reputation on our work ethic, and we hold ourselves accountable to our commitments. But if we don’t have clarity and alignment, both internally with our team and externally with our clients, those efforts will be aimless. Who cares how rapidly you’re moving if you’re not actually going anywhere?
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