Healm
Service
Day Camp
Brand Identity
Comms Strategy
Internal Communications
Paid + Owned Outreach
Collateral Design
Retention Marketing
Year
2022-current
Healm is a CDC-funded program created to help large employers offer the National Diabetes Prevention Program lifestyle change program as a covered benefit for their employees. When you consider that 1 in 3 adults—93 million Americans—have prediabetes, the stakes are enormous.
We named Healm, created its brand identity, and brought the brand to life. This involved developing Healm’s core messages, creating collateral materials, implementing targeted digital outreach campaigns, designing the website, and producing sales support tools and materials.
Website
Brand Identity
A helm is a place of control and stability. Someone ‘at the helm’ is a navigator, a leader, one that steers a vessel towards its destination.
In adding the “a” to ‘helm’, we created a new word that gives us more distinction and adds the element of health/healing into our identity.
Sales Collateral
Paid + Owned Social
