top of page



They're bold, ambitious, and

capture the imagination.


It takes a team of really smart, really capable people to build one, each of whom is accountable for details that are crucial to its success.


They don't go anywhere without bona fide vision and a plan for getting there.


Anyone who went to summer camp understands it: the feeling of being embraced by a unique and special group of people, bonded through a common experience. Why wouldn't we strive to build that kind of place to work? Not to mention that camp generally encourages:

  • Problem-solving skills

  • Self-reliance

  • Creative expression

  • An environment where belonging, learning, and contributing build community

Because it translates to everything that we do, both as an agency and for our clients. We look out for one another. We collaborate so we make smart choices. We are strategic in our vision and ambitious with our goals. And we strive to create memorable experiences for everyone involved.

Campers Hiking.jpg

We have a core team with deep strategic and creative expertise but we also leverage a powerful network to execute deliverables based on client needs, whether that be video production, web development, media buying, public relations, or other specialties. Our approach prioritizes developing a strong foundation for the brand from which all creative communications will derive. So by the time we're ready to connect with people, we have the right team to execute our plan. 


Rob Cherof

Founder & President


Ashley Wells

Head of Strategy


Jasmine Ruffin

Special Projects Manager


Christy McCreery

Managing Partner


Claire Maxwell

Account Manager


Judith Hoffman

Head of Production


Caroline Koch

Account Supervisor


Lindsay Zarczynski

Creative Director

bottom of page