WorkSource ATL
Client
Atlanta Regional Commission
Service
Brand Platform
Website Design
Targeted Digital Campaigns Brand Videography
Print Collateral
OOH Billboards
Transit Ads
Year
2018-present
Results
Ads generated 3.5M+ target audience impressions in 2023.
Significant increase in site traffic (average of 118%) and users (average of 164%) during digital campaigns.
WorkSource is a federally funded program that helps put people to work in Metro Atlanta. The biggest problem facing the program is awareness.
We developed a targeted outreach plan to reach the people who need the program the most. We stripped away the bureaucratic language, added humanity, and make the brand more accessible to job seekers.
As a result, ATLworks.org has become a centralized informational hub for job seekers across 10 metro counties, plus the City of Atlanta.
