Atlanta Regional Commission
Targeted Digital Campaigns Brand Videography
3M+ people in target audience reached in FY2021.
1000+ form submissions on ATLworks.org attributed to targted ads in FY2021.
WorkSource is a federally funded program that helps put people to work in Metro Atlanta. The biggest problem facing the program is awareness.
We developed a targeted outreach plan to reach the people who need the program the most. We stripped away the bureaucratic language, added humanity, and make the brand more accessible to job seekers.
As a result, ATLworks.org has become a centralized informational hub for job seekers across 10 metro counties, plus the City of Atlanta.