Wellroot Family Services

There are too many families in north Georgia who are in crisis. There are not enough social services to support everyone who needs help, and there is a lack of understanding and acknowledgement of the extent of the challenges families are enduring.

While the organization is well over a century old, our challenge was to shift this well-established brand to meet new needs. We helped Wellroot reposition their communications and redesign their website to focus on their family preservation model and services to reflect their organizational purpose: to help children, youth, and families become more resilient and better equipped to manage the challenges and difficulties facing communities today.