Vim App

Client

Arthritis Foundation

Service

Day Camp

App Branding

Print + Digital Campaign

Commercial Video

Year

2021

In 2021, the Arthritis Foundation undertook a three-year initiative to measure the impact of chronic pain in their lives. They tasked us with creating an app to get people to set and complete one million goals to help manage their pain.

Our campaign, Chronic Strength, empowers people to take back what chronic pain has taken away from their lives with the help of a new tool, the Vim app.

The dictionary defines Vim as one who possesses energy and enthusiasm, but Vim means so much more.

Vim is a confidant, a coach, a friend and an ally.

It’s a partner who sticks with you, no matter how rough the seas. A master motivator who inspires you to achieve the little wins that add up to big victories.

And it’s a state of mind.

Vim gives us the strength to set and achieve our goals. It gets us out of bed on a bad day and helps us sleep more soundly on the good. Vim is a constant companion, a best friend and a good listener. And Vim is always there when we need it.