Success Story Development
Tandem Bank is a local bank founded by commercial bankers. Having spent their careers observing all the ways the big players make banking a hassle, Tandem set out to thoughtfully equip people in their community with the resources they need to grow and thrive.
Our brand immersion revealed Tandem's true point of difference: their willingness to help small businesses with knowledge and resources—specifically loan assessment and assistance. From there, our work directive became clear: change customers' expectations of what a bank can be.