Rollins College of Business
Faculty Recruitment Campaign
Student Recruitment Campaign
Innovation Center Murals
Often confused for UT Knoxville, the Rollins College of Business at UT Chattanooga needed to establish their identity and leverage the brand to recruit students, draw faculty, and attract donations.
We uncovered what made the college special, tied it to the spirit of Chattanooga, and connected it to the local business community.
Chattanooga is a place unlike any other.
It’s a city built from the ground up. A city with dirt under its fingernails.
Defined by bold vision, courage and generosity of spirit.
Where hard work feels easy because we’re working together.
You can feel this unique power when you step on campus at the Rollins College of Business.
The energy. The momentum. The flow of ideas becoming actions becoming outcomes.
It’s common ground we share with our hometown.
Together, we are Confident. Curious. Caring. Collaborative. Courageous. Committed.
Together, we put the “C” in UTC.
And Chattanooga is ours for the making.