Unbeatable Games
Client
Kenneth S. Nugent
Attorneys at Law
Service
Brand Platform (Day Camp)
Audience Research & Segmentation (SETI)
Media Planning & Buying
Targeted Digital Campaign
Broadcast + OTV
Out of Home Billboards
Transit Ads
Year
2023-present
Everyone has auto insurance, but no one realizes just how unsatisfying the experience of filing a claim after an accident can be. Insurance companies have created a game that is impossible for you to win. If it feels like it’s rigged against you, that’s because it is.
Enter Ken Nugent: an expert who's mastered the ins and outs of their game. He's not just playing; he's playing to win on your behalf.
We launched the "Unbeatable Games" campaign in June 2024 following an extensive research project to segment our audience and identify actionable insights. The insurance companies make big promises, but Ken and his team know how to win the rigged games they play.