Infant and Toddler Nutrition
Client
National Association of Chronic Disease Directors (NACDD)
Service
Digital Media Planning
Targeted Digital Campaign
Year
2023
Results
20.3 million impressions
57,000 visits to state pages
$1.36 CPC
$3.82 CPM
2024
31.2 million impressions
91,039 visits to state pages
$1.07 CPC
$3.12 CPM
Supporting State Health Departments to address food and nutrition security is a vital component of National Association of Chronic Disease Directors (NACDD)'s work in the Center for Advancing Healthy Communities. We partnered with Propellant Media to promote infant and toddler nutrition across five states (MI, MD, IA, OK, NH) in 2023 and again (MI, OK, NH, KS, OR) in 2024 .
Using ads provided by CDC, we developed custom digital campaigns for State Health Departments with messaging focused on connecting Black mothers and caregivers with information and local resources in their state. Our goals were to target the messaging as efficiently and effectively as possible across programmatic and social placements, drive engagement with the ads, and increase visits to the health department website in each state. There, mothers could learn more about the nutritional needs of their child(ren) and gain access to local resources such as SNAP benefits.
Social Placements
Programmatic Placements
