Healthy Brain Initiative

Client

Alzheimer's Association

Service

Brand Platform

Strategic Comms Plan

Collateral Support Materials

Year

2023

In 2023, the Alzheimer’s Association and CDC released the fourth edition of the Healthy Brain Initiative Road Map.

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The Road Map provides public health officials throughout the nation with a set of strategies to promote brain health and improve the quality of life for people living with dementia and their caregivers. This edition features a stronger emphasis on partnerships, health equity, and evaluation.

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With these focus areas in mind, our role was to develop the messaging for the 2023-2027 HBI Road Map, including a strategic communications playbook that informed the dissemination plan and materials to promote and support its launch.