When Willingway Hospital opened its doors nearly 50 years ago, it provided critical services to people suffering from substance abuse.
Recently, new and aggressive competitors have entered the market. Willingway needed to find a compelling way to tell its story and convey their unique approach to addiction treatment and recovery.
The remarkable staff was simply the best way to capture what set Willingway apart. We filmed over six hours of interview footage to compile three videos that encapsulated an addict's Journey of Recovery at Willingway.
We're Here Because We've Been There
In addition, we launched a campaign to drive awareness and encourage people to contact Willingway for more information. The campaign was featured on out of home billboards in the greater Jacksonville area as well as in digital social placements.