Day Camp is a daylong collaborative brand workshop.
Its purpose is to help our clients put together a brand platform that can then be the basis of their brand and used to inform the brand’s marketing and communications activities going forward.
We designed Day Camp to answer the following questions:
How it works
Day Camp takes place offsite. It’s informal (it is camp, after all). But we take it seriously so we can meet clear goals and milestones throughout the session. It requires an open mind, a day without distractions, and a commitment to make hard choices between competing options.
Ultimately, Day Camp results in a smarter brand platform.
Smarter because it is built on a realistic view of the world in which the brand operates. Smarter because it reveals the fundamental building blocks of successful brands. And smarter because this process is built to drive alignment and collaboration.