
Atlanta is home to the 3rd-largest arts center in the country, but most people don't know it.
The Woodruff Art Center's challenge to us:
Make us more accessible to more people in the region and raise attendance to our events on campus.


An engaging, dynamic new brand defined by its warmth, energy, and built-in call to action for all Atlantans to create.
Our campaign ran for two years.
Sunday Family Series
Year One:
of goal.
%
268
Performed at
40,248 attendees
vs. goal of 15,000
Sunday Family Series
Year Two:
of goal.
%
212
Performed at
42,440 attendees
vs. goal of 20,000
Additionally, 20% of all new attendees registered to become new patrons.