Atlanta is home to the 3rd-largest arts center in the country, but most people don't know it.

The Woodruff Art Center's challenge to us:

Make us more accessible to more people in the region and raise attendance to our events on campus.

We branded their outreach program and built a campaign to reposition the Woodruff Arts Center.

An engaging, dynamic new brand defined by its warmth, energy, and built-in call to action for all Atlantans to create.

Our campaign ran for two years.

Sunday Family Series

Year One:

of goal.

%

Performed at

40,248 attendees

vs. goal of 15,000

Sunday Family Series

Year Two:

of goal.

%

Performed at

42,440 attendees

vs. goal of 20,000

Additionally, 20% of all new attendees registered to become new patrons.

114 New Street, Suite J | Decatur, Georgia 30030

(404) 565-1903

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