SMARTSTRAND

Over the past 12 years, SmartStrand has been the best selling carpet in America. During that time, Mohawk has demonstrated its great performance with a variety of extreme situations (from letting rhinos live on it to putting it down at a Tough Mudder race). In 2017, they came to us looking for a campaign more relatable to consumers. We developed the Tested and Proven campaign, featuring situations much more relevant to the average homeowner, while still nodding to SmartStrand's historical campaigns.

114 New Street, Suite J | Decatur, Georgia 30030

(404) 565-1903

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