Rob Cherof

Founder & President

Rob's vision in founding Rocket Camp was the culmination of a proud and successful career in advertising, one where he has worked with the best people and the best brands in the business. He’s held senior positions at BBDO, J. Walter Thompson, and Saatchi, and led accounts for the United States Marine Corps, AT&T, Dell and REI, among others.

Rob is an intuitive brand strategist. He cuts to the chase when it comes to identifying a brand’s point of differentiation, and his sense of business strategy is spot on. While he brings great experience to his clients, he is always looking at what the next big thing will be. Rob’s also big on giving back. He is a professional mentor, teaches at the Creative Circus, regularly guest lectures at UGA and Emory, and is on the board of the Advertising Advisory Council at the University of Florida. He also sits on the boards for Junior Achievement of Georgia and the Piedmont Park Conservancy.